Repositioning-Changing the placement of a company, its products or services in a market category or in relation to its competition

Reputation Management- Systematic grooming of the corporate image by means of Corporate Communications

Resonance- Measure of the success of media work. Using the clippings provided by a professional media monitoring service, the quantity and quality of the media coverage is evaluated. In some cases, even the theoretical advertising value is calculated, i.e. the costs the client would have had to pay for the same space if advertised.

Retraction-Media correction of information previously and erroneously reported.

ROI - Return On Investment-A measure of budget spent to achieve an objective, versus the income generated through the activity.

ROP - Run Of Paper-An advertising package where there is no guarantee of position and thereby charged out at a lower rate.

If you ever come across any new media terminology and if you think that it should be in this collection for the benefit of the media professionals, Please mail to contact@deeshapr.com to enrich the collection making this collective effort successful.