Positioning -Placement of a company, its products or services in a market category or in relation to its competition.

Pitch-Paid invitation to three or four agencies to demonstrate their analytical, conceptual, and creative skills by solving a specific case.

Press release-News to the media, prepared in a journalistic manner and from the point of view of the media. A press release is structured as follows: header, headline, lead, body copy, and boilerplate. Press releases are distributed simultaneously to all selected media by mail, fax, and increasingly by e-mail.

Print media-All printed periodicals, especially newspapers, general-public magazines, special interest media, and trade journals. Non-print media are electronic media such as radio, TV, movies, and the Internet.

Public affairs-Systematic representation of the interests of a company toward public authorities; also the relationships of the authorities to the public, aimed to win their sympathy for a specific concern.

Public relations-Consistent management of the relationships of a company to all internal and external dialog groups of relevance, aimed at building trust and confidence. Public relations are always conducted at the strategic level of management, and at the operative marketing level. By means of public relations a relationship of mutual understanding is established, and a balance of interests between all stakeholders is achieved.

PR campaign-The orchestrated implementation of PR instruments with regard to content and timing aimed at changing public opinion within a relatively short time period.

PR concept-Highly systematic annual plan containing a comprehensive situation analysis, firmly agreed communication targets, a precisely defined strategy, well-defined tactics, a detailed plan of activities, defined measures of performance and response, an overview of the timing, a detailed budget, and a description of the account management.

PR roadmap-Zeitgeist term for a PR strategy agenda with a synopsis of the plan outlining the essential PR activities.

Press Kit- Several press deliverables combined in one package (usually a folder)

Product placement- Paid placement of branded goods in TV shows, movies, and public life, e.g. by VIPs and opinion leaders. Ideally such branded goods play a specific part in the performance.

Push-and-pull- Triggering a desired behavior by applying push to one dialog group, and pull to another, e.g. convincing physicians of the effectiveness of a new therapy by actively communicating the results of a scientific study (push), and creating demand (pull) for the respective treatment by supplying potential patients with corresponding information.

If you ever come across any new media terminology and if you think that it should be in this collection for the benefit of the media professionals, Please mail to contact@deeshapr.com to enrich the collection making this collective effort successful.