Opinion leader- Personalities enjoying substantial media interest and coverage. In the context of a PR strategy, often ideally suited as a goodwill ambassador for a company or brand.

OTS - Opportunity To See (Oth - Opportunity To Hear)-A calculation determining the number of times an individual is likely to see a marketing message. Advertising relies on a large number of messages to be seen, whereas a specific PR campaign may only have one opportunity per publication. However any number of PR messages within any number of publications can be calculated to produce an overall 'OTS' OVERLAP

OTS- Original text service offered by news agencies for the distribution of unedited press releases against respective payment.

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