Marketing communications- Also called Marcoms. All PR activities serving sales, complementing advertising and sales promotion, e.g. generic information campaigns, product publicity, media events, etc.

Media briefing- Invitation of the media to an informational event of maximum one hour with the opportunity of receiving first-hand information and raising related questions. Only indicated if substantial news value is guaranteed and the information requires explanation. The financial media briefing is a special form of media briefing.

Media luncheon- Informal meeting between a company representative and one, or a small number of, journalists for lunch, aiming to provide background information to a small circle of journalists in order to win and groom them as friendly journalists.

Media event- Organization of an event with the aim of triggering media coverage.

Media Relations-The function of gaining positive media attention and coverage.

Mind Share-Amount of thinking an individual or group does about a particular product, service or company

Monitoring- Observation of media coverage regarding specific keywords or topics, with the objective of measuring the resonance of a press release, gaining information on competitors, or scouting trends.

If you ever come across any new media terminology and if you think that it should be in this collection for the benefit of the media professionals, Please mail to contact@deeshapr.com to enrich the collection making this collective effort successful.