Integrated communication- Zeitgeist term, born from the unrealistic idea that all disciplines of corporate communication ( PR, advertising, dialog marketing, sales promotion, sponsoring, product placement) are perfectly in harmony in order to render efficient profits

Investor relations- Communication activities with the dialog group of investors as expected of companies listed on the stock exchange. Encompasses going public, active tending of the development of quotations, ad hoc publicity, relations of the CFO with financial analysts and of the CEO with business journalists, reporting routines (annual report, semi-annual report, letter to shareholders, investors' website, financial media briefing, conferences for financial analysts, and road shows).

Issues management- The identification of potential conflict of corporate behavior by means of systematic monitoring of media and public opinion, and the development of an early warning system. Issues management enables companies to be prepared well in advance whenever public opinion develops in a way that may conflict with the company's interests.

If you ever come across any new media terminology and if you think that it should be in this collection for the benefit of the media professionals, Please mail to contact@deeshapr.com to enrich the collection making this collective effort successful.