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Marketing
communications-
Also called
Marcoms. All
PR activities
serving sales,
complementing
advertising
and sales
promotion,
e.g. generic
information
campaigns,
product
publicity,
media events,
etc.
Media
briefing-
Invitation of
the media to
an
informational
event of
maximum one
hour with the
opportunity of
receiving
first-hand
information
and raising
related
questions.
Only indicated
if substantial
news value is
guaranteed and
the
information
requires
explanation.
The financial
media briefing
is a special
form of media
briefing.
Media
luncheon-
Informal
meeting
between a
company
representative
and one, or a
small number
of,
journalists
for lunch,
aiming to
provide
background
information to
a small circle
of journalists
in order to
win and groom
them as
friendly
journalists.
Media
event-
Organization
of an event
with the aim
of triggering
media
coverage.
Media
Relations-The
function of
gaining
positive media
attention and
coverage.
Mind Share-
Amount of
thinking an
individual or
group does
about a
particular
product,
service or
company
Monitoring-
Observation of
media coverage
regarding
specific
keywords or
topics, with
the objective
of measuring
the resonance
of a press
release,
gaining
information on
competitors,
or scouting
trends.
If you ever
come across
any new media
terminology
and if you
think that it
should be in
this
collection for
the benefit of
the media
professionals,
Please mail to
contact@deeshapr.com
to enrich the
collection
making this
collective
effort
successful.
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