Feature -
An article
that gives
detailed
information on
an issue, a
trend, a
situation, an
industry, a
company or
organisation,
or a person. A
feature often
focuses on the
human element.
It is designed
to enlighten,
entertain,
and/or educate
readers.
Fees -
The charge
consultancies
make for the
time spent by
their
executive
staff working
on client
projects,
generally
invoiced in
regular
monthly
installments
and monitored
through daily
time records.
Financial
PR - The
efforts of a
publicly-held
company, or
one that is on
the way to a
public
flotation, to
communicate
with
shareholders,
security
analysts,
institutional
investors and
stock
exchanges.
Full
service -
A one-stop PR
shop which
incorporates
clients from
many different
industry
sectors and
which offers a
range of PR
disciplines,
and sometimes
in-house
design and
other
services.
If you ever
come across
any new media
terminology
and if you
think that it
should be in
this
collection for
the benefit of
the media
professionals,
Please mail to
contact@deeshapr.com
to enrich the
collection
making this
collective
effort
successful.
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